Cialdini’s Science of Persuasion

Take a few moments for ‘the Godfather of Persuasion’. This video shows the six universal Principles of Persuasion proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. It is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

Dr. Robert Cialdini is Professor Emeritus of Psychology and Marketing, Arizona State University. Alongside his deep study into the science of influence, he is expert in the fields of persuasion, compliance, and negotiation.