You track everything…
…except how you can be clearer, more credible, and hit with greater impact.
Most companies track clicks. Few track conviction.
P Score measures how well you persuade at first impression, and over time. It’s a data-led, defined ruleset that takes gut-feel and ego out of the equation.
Testing with the same method at points in time produces data you can use to evaluate your current and future communication, as well as compare to peers and rivals.
It’s the one dashboard score that’s been missing from enterprise.
Click through to our sample pages to see how it works, or get in touch to find out more.
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It provides a clear, comparable measure of how well your organisation’s messaging is performing against the market — without the noise of vanity metrics. For CEOs, this means being able to ask “where are we more persuasive than our competitors?” and get a hard, evidence-based answer. It turns abstract creative choices into measurable commercial levers, helping you hold teams accountable for market impact and de-risk major strategic moves.
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It shows exactly where your brand and campaign messaging sits in the competitive landscape and which specific changes will lift conversion efficiency, improve campaign ROI, and strengthen market positioning. You’ll see how your performance compares to sector norms, and you can test new narratives before launch to reduce risk. Post-launch, you can track your P Score over time to prove the impact of strategic and creative adjustments.
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P Score pinpoints the persuasion gaps that can cost you competitive wins. By benchmarking against sector peers, it reveals exactly where rivals have the edge — and outside of price and product comparison, which changes are most likely to improve win-rates in head-to-head deals.
Critically, it also helps align sales and marketing on which parts of the story matter most for moving buyers to a “yes.”
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It’s a quantifiable, repeatable way to open high-value strategy conversations, prove the commercial value of your work, and retain clients. You can run pre- and post-engagement P Scores to show measurable improvement, use sector benchmarks to inform client strategy, and even position P Score as a premium differentiator in your own pitch process.
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To validate go-to-market narratives before investing heavily in launch. P Score benchmarks your story against live competitor messaging so you can see exactly where you’re differentiated — and where you’re not.
That insight means you can fine-tune positioning, proof, and emotional connection before you commit budget to creative, media, or sales enablement.
The science of persuasion
There is a science to how we persuade. Modern academics study it in various contexts, but the science of rhetoric - public speaking and persuasion - is over 2500 years old.
Aristotle’s Rhetoric says that there are three core means of persuasion. Ethos, the character of the speaker. Pathos, the emotional state of the listener. And Logos, the argument itself.
At P Score we go a lot deeper. But that’s the crux of it.
Apply it to how a business speaks, and suddenly you have a whole new lens through which to operate, build and measure. Especially when you score across the entire customer journey.
