What it looks like (click to view)
Sample reports
Sample report and peer benchmark.
Benchmark vs sector example (anonymized)
Fintech sector quadrant (anonymized)
Methodology
We analyse company content using a framework rooted in classical rhetoric and buyer psychology — scoring across the four core pillars and key overlays.
Each dimension is broken into specific metrics that combine a number of individual rhetorical assessments and scored in increments out of 10.
The result? A multi-dimensional view of how persuasive your company really is.
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Authority, Credibility, Track Record, Transparency, Trust Cues
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Tone & Voice, Visual Identity, Emotional Impact, Audience Fit, Aspirational Value
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Clarity, Proof, Advantage, Logic, Product Detail
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Timeliness, Urgency, Market Awareness
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CTA Clarity, Funnel Fit, Visual Execution